How to Move Your Audience from Infatuation to Love


If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time.

In the third part of this four-part series on The Lede, hosts Jerod Morris and Demian Farnworth explain the simple, profound impact of showing up when you say you will, over and over again.

Two episodes ago, they discussed the importance of authenticity. In the last episode, they discussed why usefulness is an essential element of every piece of content you publish.

In this episode, Jerod and Demian build on those two episodes and explain what happens when you show up consistently ready to connect in an authentic way with your audience through the useful you have to share.

In this 30-minute episode of The Lede, you’ll discover:

  • Why some people are critical of Jerod’s idea of “show up reliably over time”
  • The similarities between building a relationship with a significant other and building a relationship with your audience
  • The positive impact that consistently showing up can have on the quality of your content
  • What Demian has learned about the importance of showing up through the varied experiences of a daily, short-form podcast and writing regular, long-form content
  • Why the next iteration of The Lede may be a show about relationship advice … (or Demian’s wife and Jerod’s fiancée taking over as hosts)

Click Here to Listen to
The Lede on iTunes
Click Here to Listen on Rainmaker.FM

About the author


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Move Your Audience from Infatuation to Love appeared first on Copyblogger.

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