If there is one distinction to be made between podcasters who build audiences and those who struggle to get listeners, it would be leveraging the content you create.
You may have heard this called repurposing content, but it’s even more than that. It is how you take your initial podcast and leverage the reach of other platforms to reach many, many more people — with very little extra work.
This gives you leverage on your time, effort, and most importantly, your extremely valuable content.
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:
- Why you need to always think about working smarter, not harder
- How to avoid undervaluing and underutilizing your content
- Why small tweaks to your initial content will help you reach a bigger audience
- What our producer would be telling us if we were on the radio