How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers


How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else?

Introducing the four-step copywriting technique known as: “Butterfly Moments” …

Writing powerful, evocative, and compelling copy doesn’t have to be an elusive skill known only to a select few.

In just a few simple steps, you can create content that describes what you do in a way that makes your customer say “tell me more!”

One of the techniques Hit Publish host Amy Harrison uses to teach people how to do this is something Amy calls “Butterfly Moments.”

You create a list of moments that illustrates how your product has changed your customer’s life for the better. What’s more, you can get there by combining four key elements to create a vivid image that doesn’t sound over-the-top.

It’s a great technique for writing distinct, noticeable copy that lets you and your product shine.

Tune in to Hit Publish to find out:

  • Why a big fear of business owners is writing copy that sounds too “salesy” (but the big challenge is that most people actually sell themselves short in their copy!)
  • The four key elements that create a powerful Butterfly Moment
  • How to identify these four elements for your customer and use them when writing content

Click Here to Listen to
Hit Publish on iTunes
Click Here to Listen on Rainmaker.FM

About the author


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers appeared first on Copyblogger.

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