“Choosy moms choose Jif” is one of my favorite taglines, for peanut butter or otherwise.
The product’s message stands for more than just peanut butter.
Jif paints a subtle picture of an elite group: choosy moms. Choosy moms only buy the best food for their children.
Any mom who aspires to be part of a group of selective moms would value what Jif represents and feel good about purchasing the brand of peanut butter.
When you turn your educational content into an online course or membership site, how can you communicate to your potential students or members that you have the knowledge that will help them become the people they want to be?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to structure and sell your natural expertise
- How to attract students who want to learn from you
- How to create a valuable lesson plan that sells your online course and motivates your students
Chances are, you’re extremely knowledgeable about a certain topic.
Whether you know a ton about an industry you’ve worked in for years or a fun hobby you’ve mastered, at some point you might want to document your expertise and teach others.
But how do you organize your ideas and find the right technology solutions that help you distribute your lessons to students?
In How to Structure and Sell Your Natural Expertise, Pamela Wilson shares the first steps you need to take, so you realize that building an online course isn’t just a lofty dream — it can easily become a reality.
If you’re still not convinced about the benefits of teaching an online course, Amy Harrison is here to guide you with 5 Reasons Why It’s Practical and Profitable to Share Your Expertise Online.
Amy tells a juicy story about her own experiences teaching in-person classes and teaching online.
I won’t spoil it for you, but here’s a snippet of her wisdom:
Until they master cloning, you can’t scale your live workshops and profit.
I’ve had the pleasure of running many workshops that I absolutely loved. Even so, I was capped at the number of training days I could physically do each month.
Anyone who trades time for money has this limit, and in addition to limiting your revenue, it can also make you susceptible to the small business ‘feast or famine’ cycle.
It’s time to get down to business.
Fortunately for you, Henneke has outlined How to Create a Valuable Lesson Plan that Sells Your Online Course and Motivates Your Students.
If your lesson plan describes unparalleled value for your students, it naturally sells your course for you.
Thought-provoking stuff here.
Check out Henneke’s article to find out exactly how to craft a remarkable lesson plan.
Smarter ways to create and sell profitable digital products and services
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