Converting Content: How Long Is Long Enough? How to Know if You’re Turning Perfect Customers Away

hp-converting-content

If you’ve ever written content and wondered “how long should it be and what should I include?” this episode of Hit Publish is for you.

This week, host Amy Harrison talks about how long your content should be.

How much information do you need to give your readers to encourage them to sign up, buy, get in touch, or take action? How much content is too much and is there such a thing?

Should you use jargon or assume that your reader knows what you’re talking about?

Tune in to Hit Publish to find out:

  • Why jargon can bring you closer to your reader (but not if you use it like a pretentious coffee shop …)
  • How to use the Wikipedia Effect to make sure industry terms are accessible to pros and beginners alike
  • Why you need to know the three levels of familiarity before you decide on your content length

Click Here to Listen to
Hit Publish on iTunes
Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Converting Content: How Long Is Long Enough? How to Know if You’re Turning Perfect Customers Away appeared first on Copyblogger.

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