This week on Rainmaker.FM Elsewhere, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing, and creating great content.
In this 21-minute episode, Dan Levy and Demian Farnworth discuss:
- Why any compelling piece of content needs to begin with thorough research
- The difference (and similarities) between web writers, content marketers, and copywriters
- Why having a working knowledge of SEO is no longer optional