Jerod Morris flies solo this week on The Lede … not by choice, but out of necessity.
Fortunately, he happened to have a notable experience on Thursday morning that proved to be excellent fodder (or so he hopes) for a 30-minute monologue outlining three important lessons about content marketing and audience building that were highlighted by his experience.
In this 32-minute episode of The Lede, host Jerod Morris discusses:
- How constraints can be blessings
- Why having a deep understanding of your audience is so important, especially when it comes time to make tough decisions
- The importance of always testing on mobile
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