When we launched the Platform just over a year ago, it debuted as a powerful way to build a sophisticated website without code or development expense. It also took the pain of updating, securing, and maintaining WordPress and various plugins off of your plate.
Earlier this year in March, we introduced Rainmaker Pro, which includes marketing automation and a learning management system. As we head into 2016, we’re also adding integrated email into Rainmaker Pro, which will accelerate the power of the marketing automation features and allow for true adaptive content capabilities.
A huge shift in content marketing and digital commerce
Our vision for Rainmaker has never been to be only a powerful website builder. We want to provide a total online marketing solution, and that requires email, marketing automation, and advanced lead generation and nurturing.
The shift to adaptive content (which means providing a site visitor with the right information at the right time based on their behavior) is as profound as the shift from “brochure” websites to content-rich websites. Our goal is to provide people with the easy ability to create powerful online experiences for their prospects that makes them a lot more money.
With that in mind, we will no longer offer the Standard version of the Rainmaker Platform beginning at 5:00 p.m. Pacific Time, December 17, 2015. After that point, there will be a single version of Rainmaker that contains all features.
Not ready for Pro? You can still start with Standard
Of the thousands of Rainmaker Platform customers, 75 percent have the Pro plan. But that doesn’t mean we’re ignoring those who aren’t quite ready to move up.
If that includes you, you can get on board now, and lock in the Standard pricing for the life of your account, no matter how much we raise the price for new people in the future. That means you can stay on the Standard plan for as long as you want.
You’ll always have the opportunity to upgrade, but you’ll never be forced to. And we’ll give you a better deal on the upgrade than the general public will see.
What does this mean for support and updating of Standard?
In reality, there’s already only one Rainmaker, and we continue to improve it with each new update. Standard customers simply have two features turned off, and will not have the new integrated email service included.
That means the entire platform will continue to evolve and improve whether or not you ever upgrade to the full feature set. For example, we plan to vastly improve our landing page features in 2016, which is a foundational aspect of the Platform as a whole.
After December 17th, we’re simply going to stop selling the Standard plan to new customers. There will be one Rainmaker to rule them all.
When you’re ready, we think you should consider upgrading from Standard. But you don’t have to; your site will continue to get more powerful, and your pricing remains locked in for the life of your account.
What to do now:
In order to get the Standard plan before it’s discontinued, you must start your no-obligation, 14-day free trial before 5:00 p.m. Pacific Time, December 17, 2015. After that, Rainmaker will merge into a single plan, with a starting price point that is 50 percent higher than what you’ll pay for Standard.
Let’s make 2016 awesome together!
Want to take a deeper look?
We have a free webinar coming up that you should check out.
It’s the fifth in our six-part Rainmaker Platform webinar series. Jerod Morris and I will discuss the benefits of adaptive content, and how to use the Marketing Automation features of the Rainmaker Platform to achieve them.
This webinar will take place on Thursday, December 17, 2015, starting at 3:30 p.m. Eastern Time. (Yes — just hours before your opportunity to get Rainmaker Standard ends for good.)
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