The Difference Between Cheap and Good

The Difference Between Cheap and Good

You’ve probably noticed how much cheap marketing and writing advice is out there. So many hypey “hacks” … so few results.

We’re much more into the long game. It takes time and energy to produce good content, which is why we like solid, proven strategies that are actually worth your time.

This week, we have some deep dives for you.

On Monday, Beth Hayden shared some thoughts on promoting your content to improve your SEO. (Like all good SEO recommendations, content promotion isn’t just for search engines — its most important function is to find more humans who would love to read, watch, or listen to your content.)

On Tuesday, Aaron Orendorff wrote about one of our favorite things — evergreen content. Instead of trying to chase news (along with thousands of other sites in your topic), with evergreen content, you develop a thoughtful, compelling angle on a subject and put in the extra work that lifts it above the usual noise. Aaron gives 20 ideas you can use to shape content that will work for the long haul.

I have a suggestion for you: Take Aaron’s list of 20, pick the ones that resonate with you, and get one onto your calendar for each month of 2017. They won’t be 12 easy posts to write … but if you put real effort into them, they’ll bring genuine, long-lasting authority to your site.

On Wednesday, I pulled together some of my favorite Copyblogger posts from 2016, with a few words on each one. (In other words, it’s a bit like this post, but for a whole year.) It’s divided into sections, so you can find your favorite topics more easily.

On the podcasts, The Showrunner shared their favorite audio production tips with you, and Members Only gets real about what it takes to create a product page that actually sells something.

Next week, we have some fun news that I think you will love. The whole editorial team is looking forward to all kinds of amazing conversations with you in 2017.

Enjoy this week’s goodies. Thank you so much for your time and attention in 2016, and I’ll catch you next year!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


help readers find your content4 Creative (and Aboveboard) Ways to Improve Your Search Engine Rankings

by Beth Hayden


20 Types of Evergreen Content that Produce Lasting Results for Your Business20 Types of Evergreen Content that Produce Lasting Results for Your Business

by Aaron Orendorff


catch up on our top picks for 2016The Best of Copyblogger: 2016 Edition

by Sonia Simone


Are You Losing Sales Because Your Purchase Page Sucks?Are You Losing Sales Because Your Purchase Page Sucks?

by Sean Jackson


Professional Podcasting Tips for Pristine Production (and Hosting Hacks)Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

by Jerod Morris & Jon Nastor


The post The Difference Between Cheap and Good appeared first on Copyblogger.

from Copyblogger
http://www.copyblogger.com/copyblogger-weekly-13/

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