Try These Useful Suggestions to Build Your Audience

Copyblogger Weekly

On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.

Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.

On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email is the most important content distribution platform you have … and reveals that my favorite analogy for how to treat your audience has always given him the jitters. (Do you agree with him? Let us know in the blog comments! …)

And earlier today, I posted our Content Excellence Challenge prompts for April. These are fun, creative exercises we do together as a community. Both of the prompts are practices that will make your content better, and get you making more of it.

On The Digital Entrepreneur, Bryan Eisenberg shared his insights with Sean and Jessica on how to leverage Amazon self-publishing to find new audiences and customers. If you haven’t encountered Bryan yet, he’s a bit of a marketing and persuasion guru/ninja/Jedi/grand master … but the kind who actually knows what he’s talking about. He understands Amazon on a deep level, and the conversation is filled with useful suggestions.

On Copyblogger FM, I talked about some “mindset hacks” that really will help you Do All the Things … and the popular self-help advice that could do your success more harm than good. On Unemployable, Brian and Robert shared their thoughts about building that wonderful thing: recurring revenue. And on The Showrunner, Jerod chatted with David Bain about transitioning from podcasting to hosting live digital events.

That’s it for this week … enjoy the goodies, and have a lovely weekend!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


the best content doesn’t win. the best promoted content winsHow to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance)

by Andy Crestodina


Want to know how I find and correct errors in my own writing as well as every article we publish on Copyblogger?3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason

by Stefanie Flaxman


Not all aspects of your audience are equalA Surefire Way to Get Constant Traffic to Your Content

by Brian Clark


Content Excellence Challenge: April Prompts2017 Content Excellence Challenge: The April Prompts

by Sonia Simone


How to Use Amazon Publishing to Grow Your Online AudienceHow to Use Amazon Publishing to Grow Your Online Audience

by Sean Jackson & Jessica Frick


Kelton Reid on The Learn Podcast Production PodcastKelton Reid on The Learn Podcast Production Podcast

by Caroline Early


5 Mindset Habits that Actually Work5 Mindset Habits that Actually Work

by Sonia Simone


The Beauty of Recurring RevenueThe Beauty of Recurring Revenue

by Brian Clark


How Bestselling Author Greg Iles Writes: Part TwoHow Bestselling Author Greg Iles Writes: Part Two

by Kelton Reid


5 Steps to Hosting Successful Live Online Events5 Steps to Hosting Successful Live Online Events

by Jerod Morris & Jon Nastor


The post Try These Useful Suggestions to Build Your Audience appeared first on Copyblogger.

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